Effective Advertising:  3 Ways to Increase Your Believability

Effective Advertising: 3 Ways to Increase Your Believability

Before You Even Have A Client… Dawn had an incredibly painful kidney stone, yet she found instant relief with pressurized oxygen and red-light therapy. After her surprising experience, she wanted to share her discovery with others… Where she opened up a new...
The Power of the Pause – In Your Sales Copy

The Power of the Pause – In Your Sales Copy

*Crickets* No one likes the sound of silence… They often say in sales – “He who speaks first loses…” That’s how powerful the pause is… Yet, FEAR is the real reason silence sounds so loud… It’s why the unskilled speaker quickly fills the moment with nonsense words...
“𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 – 𝗶𝗳 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗽𝘂𝘁𝘀 𝗮 𝗴𝘂𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱?”

“𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 – 𝗶𝗳 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗽𝘂𝘁𝘀 𝗮 𝗴𝘂𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱?”

You do what they say, or they shoot you! Wrong! You can take the gun Or you can pull out a bigger one Or you can call their bluff Or you do 146 other things You just haven’t thought it through… 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝟭𝟱𝟬 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗗𝗼 𝗜𝘁! (Adapted from Suits S1E2) If you’ve...
How to Build Trust with Your Brand

How to Build Trust with Your Brand

How To Build Trust With Your Brand Jordan Wanted to Start a Business where he could work with his hands and do what he loves most – when things are slow in the insurance industry (his main job). When he heard about the results I typically get, he called and asked,...