Effective Advertising:  3 Ways to Increase Your Believability

Effective Advertising: 3 Ways to Increase Your Believability

Before You Even Have A Client… Dawn had an incredibly painful kidney stone, yet she found instant relief with pressurized oxygen and red-light therapy. After her surprising experience, she wanted to share her discovery with others… Where she opened up a new...
Sales Pitches for Dummies! How To Be More Persuasive In 5 Easy Steps

Sales Pitches for Dummies! How To Be More Persuasive In 5 Easy Steps

Whether it’s face-to-face, or online… You’ll get more clients by presenting what you do in a connecting way. While some people have the gift of gab and always seem to introduce themselves with polish and finesse… Most of us find it extra challenging to explain what we...
The Power of the Pause – In Your Sales Copy

The Power of the Pause – In Your Sales Copy

*Crickets* No one likes the sound of silence… They often say in sales – “He who speaks first loses…” That’s how powerful the pause is… Yet, FEAR is the real reason silence sounds so loud… It’s why the unskilled speaker quickly fills the moment with nonsense words...
Your Money-Making Marketing Guide For 2023

Your Money-Making Marketing Guide For 2023

In 1997, when renting videos was king, Blockbuster was worth nearly 10 billion dollars… Yet, one customer wasn’t satisfied with how they were doing things… Because he hated getting late fees! Yet Blockbuster was making a whopping 800 million on these late fees (16% of...
“𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 – 𝗶𝗳 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗽𝘂𝘁𝘀 𝗮 𝗴𝘂𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱?”

“𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 – 𝗶𝗳 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗽𝘂𝘁𝘀 𝗮 𝗴𝘂𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱?”

You do what they say, or they shoot you! Wrong! You can take the gun Or you can pull out a bigger one Or you can call their bluff Or you do 146 other things You just haven’t thought it through… 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝟭𝟱𝟬 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗗𝗼 𝗜𝘁! (Adapted from Suits S1E2) If you’ve...
Referral Marketing: Here’s How to Get Effective Advertising for FREE!

Referral Marketing: Here’s How to Get Effective Advertising for FREE!

This is Helpful – If You’re Just Getting Started and Can’t Afford Ads Yet… (we’ve all been there!) Most businesses already have a sales and marketing strategy – yet often miss out on perhaps their biggest income opportunity. Getting their happy customers...