Effective Advertising:  3 Ways to Increase Your Believability

Effective Advertising: 3 Ways to Increase Your Believability

Before You Even Have A Client… Dawn had an incredibly painful kidney stone, yet she found instant relief with pressurized oxygen and red-light therapy. After her surprising experience, she wanted to share her discovery with others… Where she opened up a new...
Sales Pitches for Dummies! How To Be More Persuasive In 5 Easy Steps

Sales Pitches for Dummies! How To Be More Persuasive In 5 Easy Steps

Whether it’s face-to-face, or online… You’ll get more clients by presenting what you do in a connecting way. While some people have the gift of gab and always seem to introduce themselves with polish and finesse… Most of us find it extra challenging to explain what we...
The Power of the Pause – In Your Sales Copy

The Power of the Pause – In Your Sales Copy

*Crickets* No one likes the sound of silence… They often say in sales – “He who speaks first loses…” That’s how powerful the pause is… Yet, FEAR is the real reason silence sounds so loud… It’s why the unskilled speaker quickly fills the moment with nonsense words...
3 MORE – Sneaky Subliminal Price Strategies for Your Marketing Campaign

3 MORE – Sneaky Subliminal Price Strategies for Your Marketing Campaign

In our last article, we shared 3 small changes – to subliminally strengthen your Sales Copy. Because we got such a great response… We thought we’d give you – 3 more proven price strategies to make your accountant smile. Yet, before I share these other sneaky...
𝟯 𝗦𝘂𝗯𝗹𝗶𝗺𝗶𝗻𝗮𝗹 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗣𝗿𝗶𝗰𝗲 𝗠𝗼𝗿𝗲 𝗔𝗽𝗽𝗲𝗮𝗹𝗶𝗻𝗴

𝟯 𝗦𝘂𝗯𝗹𝗶𝗺𝗶𝗻𝗮𝗹 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗣𝗿𝗶𝗰𝗲 𝗠𝗼𝗿𝗲 𝗔𝗽𝗽𝗲𝗮𝗹𝗶𝗻𝗴

Because sometimes it’s the small changes that matter the most to your bank account. While Perceived Value is all in your head… There are often good reasons we pay more for some things than we do for others. To answer the question: what’s more valuable, a diamond or a...
“𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 – 𝗶𝗳 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗽𝘂𝘁𝘀 𝗮 𝗴𝘂𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱?”

“𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 – 𝗶𝗳 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗽𝘂𝘁𝘀 𝗮 𝗴𝘂𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱?”

You do what they say, or they shoot you! Wrong! You can take the gun Or you can pull out a bigger one Or you can call their bluff Or you do 146 other things You just haven’t thought it through… 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝟭𝟱𝟬 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗗𝗼 𝗜𝘁! (Adapted from Suits S1E2) If you’ve...