In 1997, when renting videos was king, Blockbuster was worth nearly 10 billion dollarsโฆ Yet, one customer wasnโt satisfied with how they were doing thingsโฆ Because he hated getting late fees! Yet Blockbuster was making a whopping 800 million on these late fees (16% of...
How do you give your business an edge in this seemingly unpredictable market โ as a CEO and business owner? Weโve seen firsthand how shutdowns broke the supply chain, caused more inflation and political instability as several hundred thousand businesses were forced to...
In our last article, we shared 3 small changes โ to subliminally strengthen your Sales Copy. Because we got such a great responseโฆ We thought weโd give you โ 3 more proven price strategies to make your accountant smile. Yet, before I share these other sneaky...
Because sometimes itโs the small changes that matter the most to your bank account. While Perceived Value is all in your headโฆ There are often good reasons we pay more for some things than we do for others. To answer the question: whatโs more valuable, a diamond or a...
You do what they say, or they shoot you! Wrong! You can take the gun Or you can pull out a bigger one Or you can call their bluff Or you do 146 other things You just havenโt thought it throughโฆ ๐๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐๐ต๐ฒ๐ฟ๐ฒ ๐ฎ๐ฟ๐ฒ ๐ญ๐ฑ๐ฌ ๐ช๐ฎ๐๐ ๐๐ผ ๐๐ผ ๐๐! (Adapted from Suits S1E2) If youโve...
Because most people see 4,000 ads in a dayโฆ They literally have the attention span of a goldfishโฆ So you ONLY get 3 to 7 seconds to interest them. If youโre a business owner or an advertiser โ And you want a money-making offerโฆ To get you more clicks, leads, and...
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