In 1997, when renting videos was king, Blockbuster was worth nearly 10 billion dollars… Yet, one customer wasn’t satisfied with how they were doing things… Because he hated getting late fees! Yet Blockbuster was making a whopping 800 million on these late fees (16% of...
In our last article, we shared 3 small changes – to subliminally strengthen your Sales Copy. Because we got such a great response… We thought we’d give you – 3 more proven price strategies to make your accountant smile. Yet, before I share these other sneaky...
Because sometimes it’s the small changes that matter the most to your bank account. While Perceived Value is all in your head… There are often good reasons we pay more for some things than we do for others. To answer the question: what’s more valuable, a diamond or a...
You do what they say, or they shoot you! Wrong! You can take the gun Or you can pull out a bigger one Or you can call their bluff Or you do 146 other things You just haven’t thought it through… 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝟭𝟱𝟬 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗗𝗼 𝗜𝘁! (Adapted from Suits S1E2) If you’ve...
Because most people see 4,000 ads in a day… They literally have the attention span of a goldfish… So you ONLY get 3 to 7 seconds to interest them. If you’re a business owner or an advertiser – And you want a money-making offer… To get you more clicks, leads, and...
There are 2 ways to Get NEW Clients… 1. Go out and find them – 2. Or let them find YOU. #1 Means you’re good at sales (you may even be good at marketing!) #2 Means your sales copy is strong enough to get people to buy in person or online (In some...
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