The Power of the Pause – In Your Sales Copy

The Power of the Pause – In Your Sales Copy

*Crickets* No one likes the sound of silence… They often say in sales – “He who speaks first loses…” That’s how powerful the pause is… Yet, FEAR is the real reason silence sounds so loud… It’s why the unskilled speaker quickly fills the moment with nonsense words...
3 MORE – Sneaky Subliminal Price Strategies for Your Marketing Campaign

3 MORE – Sneaky Subliminal Price Strategies for Your Marketing Campaign

In our last article, we shared 3 small changes – to subliminally strengthen your Sales Copy. Because we got such a great response… We thought we’d give you – 3 more proven price strategies to make your accountant smile. Yet, before I share these other sneaky...
For Effective Advertising:  Let’s UPLEVEL Your Sales and Elevator Pitch!

For Effective Advertising: Let’s UPLEVEL Your Sales and Elevator Pitch!

  Would you like to get a YES 99% of the time? When my friend Art gave me a sample of his amazing raw food bar – I said, “WOW! This tastes amazing!” I then asked him to put some in a bag for me – so I could test it on a long-distance bike ride. The...