Effective Advertising:  3 Ways to Increase Your Believability

Effective Advertising: 3 Ways to Increase Your Believability

Before You Even Have A Client… Dawn had an incredibly painful kidney stone, yet she found instant relief with pressurized oxygen and red-light therapy. After her surprising experience, she wanted to share her discovery with others… Where she opened up a new...
Sales Pitches for Dummies! How To Be More Persuasive In 5 Easy Steps

Sales Pitches for Dummies! How To Be More Persuasive In 5 Easy Steps

Whether it’s face-to-face, or online… You’ll get more clients by presenting what you do in a connecting way. While some people have the gift of gab and always seem to introduce themselves with polish and finesse… Most of us find it extra challenging to explain what we...
The Power of the Pause – In Your Sales Copy

The Power of the Pause – In Your Sales Copy

*Crickets* No one likes the sound of silence… They often say in sales – “He who speaks first loses…” That’s how powerful the pause is… Yet, FEAR is the real reason silence sounds so loud… It’s why the unskilled speaker quickly fills the moment with nonsense words...
Got An Email List? (Here’s How To Get Out Of Spam)

Got An Email List? (Here’s How To Get Out Of Spam)

Do Most Of Your Emails Go To Spam? When I played, MONOPOLY… Drawing the “Get Out of Jail FREE” card, always made me feel… Like I was winning the game… And nothing could stop me! Yet as a Business Owner today… Having your own email list just might save your business…...
Your Money-Making Marketing Guide For 2023

Your Money-Making Marketing Guide For 2023

In 1997, when renting videos was king, Blockbuster was worth nearly 10 billion dollars… Yet, one customer wasn’t satisfied with how they were doing things… Because he hated getting late fees! Yet Blockbuster was making a whopping 800 million on these late fees (16% of...
𝗪𝗵𝗮𝘁 𝗬𝗢𝗨 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗞𝗻𝗼𝘄 𝗔𝗯𝗼𝘂𝘁 𝗮 𝗗𝗶𝗿𝗲𝗰𝘁 𝗠𝗮𝗶𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗶𝗻 𝟮𝟬𝟮𝟯

𝗪𝗵𝗮𝘁 𝗬𝗢𝗨 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗞𝗻𝗼𝘄 𝗔𝗯𝗼𝘂𝘁 𝗮 𝗗𝗶𝗿𝗲𝗰𝘁 𝗠𝗮𝗶𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗶𝗻 𝟮𝟬𝟮𝟯

How do you give your business an edge in this seemingly unpredictable market – as a CEO and business owner? We’ve seen firsthand how shutdowns broke the supply chain, caused more inflation and political instability as several hundred thousand businesses were forced to...
3 MORE – Sneaky Subliminal Price Strategies for Your Marketing Campaign

3 MORE – Sneaky Subliminal Price Strategies for Your Marketing Campaign

In our last article, we shared 3 small changes – to subliminally strengthen your Sales Copy. Because we got such a great response… We thought we’d give you – 3 more proven price strategies to make your accountant smile. Yet, before I share these other sneaky...
𝟯 𝗦𝘂𝗯𝗹𝗶𝗺𝗶𝗻𝗮𝗹 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗣𝗿𝗶𝗰𝗲 𝗠𝗼𝗿𝗲 𝗔𝗽𝗽𝗲𝗮𝗹𝗶𝗻𝗴

𝟯 𝗦𝘂𝗯𝗹𝗶𝗺𝗶𝗻𝗮𝗹 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗣𝗿𝗶𝗰𝗲 𝗠𝗼𝗿𝗲 𝗔𝗽𝗽𝗲𝗮𝗹𝗶𝗻𝗴

Because sometimes it’s the small changes that matter the most to your bank account. While Perceived Value is all in your head… There are often good reasons we pay more for some things than we do for others. To answer the question: what’s more valuable, a diamond or a...
“𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 – 𝗶𝗳 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗽𝘂𝘁𝘀 𝗮 𝗴𝘂𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱?”

“𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 – 𝗶𝗳 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗽𝘂𝘁𝘀 𝗮 𝗴𝘂𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱?”

You do what they say, or they shoot you! Wrong! You can take the gun Or you can pull out a bigger one Or you can call their bluff Or you do 146 other things You just haven’t thought it through… 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝟭𝟱𝟬 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗗𝗼 𝗜𝘁! (Adapted from Suits S1E2) If you’ve...
The Secret 1-2 Punch of the World’s Greatest Headlines

The Secret 1-2 Punch of the World’s Greatest Headlines

Because most people see 4,000 ads in a day… They literally have the attention span of a goldfish… So you ONLY get 3 to 7 seconds to interest them. If you’re a business owner or an advertiser – And you want a money-making offer… To get you more clicks, leads, and...