Do Most Of Your Emails Go To Spam? When I played, MONOPOLY… Drawing the “Get Out of Jail FREE” card, always made me feel… Like I was winning the game… And nothing could stop me! Yet as a Business Owner today… Having your own email list just might save your business…...
In 1997, when renting videos was king, Blockbuster was worth nearly 10 billion dollars… Yet, one customer wasn’t satisfied with how they were doing things… Because he hated getting late fees! Yet Blockbuster was making a whopping 800 million on these late fees (16% of...
How do you give your business an edge in this seemingly unpredictable market – as a CEO and business owner? We’ve seen firsthand how shutdowns broke the supply chain, caused more inflation and political instability as several hundred thousand businesses were forced to...
In our last article, we shared 3 small changes – to subliminally strengthen your Sales Copy. Because we got such a great response… We thought we’d give you – 3 more proven price strategies to make your accountant smile. Yet, before I share these other sneaky...
Because sometimes it’s the small changes that matter the most to your bank account. While Perceived Value is all in your head… There are often good reasons we pay more for some things than we do for others. To answer the question: what’s more valuable, a diamond or a...
You do what they say, or they shoot you! Wrong! You can take the gun Or you can pull out a bigger one Or you can call their bluff Or you do 146 other things You just haven’t thought it through… 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝟭𝟱𝟬 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗗𝗼 𝗜𝘁! (Adapted from Suits S1E2) If you’ve...
Because most people see 4,000 ads in a day… They literally have the attention span of a goldfish… So you ONLY get 3 to 7 seconds to interest them. If you’re a business owner or an advertiser – And you want a money-making offer… To get you more clicks, leads, and...
There are 2 ways to Get NEW Clients… 1. Go out and find them – 2. Or let them find YOU. #1 Means you’re good at sales (you may even be good at marketing!) #2 Means your sales copy is strong enough to get people to buy in person or online (In some...
As a business owner, you are often a Jack of all Trades… Then as your business grows, you became the expert at your business. Yet, unfortunately becoming an expert at your business, does not make you a messaging and marketing expert, or even a top presenter. We often...
Do the Right Questions Make You More Money? YES! Because they can: Refine your target market Connect better with your audience Associate your product with quality Invite your client to take the next step And as you ask the right questions… you’ll learn exactly how to...
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