Because sometimes itโ€™s the small changes that matter the most to your bank account.

While Perceived Value is all in your headโ€ฆ

There are often good reasons we pay more for some things than we do for others.

To answer the question: whatโ€™s more valuable, a diamond or a glass of water?

Your answer might change if you happen to be lost in the desert for hours…

So while the value of things is attached to supply and demand โ€“ it can still mean different things, to different people, at different timesโ€ฆ

This is why choosing the right price point can be a bit of a dance between โ€“ what you want to get paid, and what your clients are willing to investโ€ฆ

Yet if you are in business, itโ€™s your job to show your clients exactly how their life is going to change by hiring you, or by buying your product.

Thereโ€™s a simple way to do thisโ€ฆ

๐—ง๐—ต๐—ฒ ๐—”๐—ป๐˜€๐˜„๐—ฒ๐—ฟ ๐—ถ๐˜€ ๐˜๐—ผ ๐—š๐—ถ๐˜ƒ๐—ฒ ๐—ง๐—ต๐—ฒ๐—บ ๐—” ๐—–๐—ผ๐—บ๐—ฝ๐—ฎ๐—ฟ๐—ถ๐˜€๐—ผ๐—ป

Content Creation

Because your clientโ€™s brain is perfectly designed to compare thingsโ€ฆ

Humans make comparisons all the time, thatโ€™s what we do โ€“

When we scroll Facebook, choose a movie to watch, or come up with what we are going to eat for dinner.

Yet, when it comes to numbers โ€“

Theyโ€™re more abstract.

What Iโ€™m saying here is our minds are not as aware and precise about how we compare and measure numbersโ€ฆ

So if you learn from this article how to make these numeric comparisons, it will be easier for your audience to understand how valuable your product or service isโ€ฆ

And when they do โ€“ youโ€™re going to sell more.

Do you have a high-priced item โ€“ that youโ€™d like to appear less than it is?

๐—›๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐Ÿฏ ๐˜€๐—ถ๐—บ๐—ฝ๐—น๐—ฒ ๐˜„๐—ฎ๐˜†๐˜€ ๐˜๐—ผ ๐—ฆ๐˜‚๐—ฏ๐—น๐—ถ๐—บ๐—ถ๐—ป๐—ฎ๐—น๐—น๐˜† ๐—ฆ๐˜๐—ฟ๐—ฒ๐—ป๐—ด๐˜๐—ต๐—ฒ๐—ป ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—ฟ๐—ถ๐—ฐ๐—ถ๐—ป๐—ด

๐Ÿญ.ย  ๐—ฆ๐—ต๐—ผ๐˜„ ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฟ๐—ถ๐—ฐ๐—ฒ ๐—œ๐—ป ๐—” ๐—ฆ๐—บ๐—ฎ๐—น๐—น๐—ฒ๐—ฟ ๐—™๐—ผ๐—ป๐˜

Effective AdvertisingWhen you see the price written up in a smaller font size than the rest of the text, the amount you are actually paying can seem less.[1]

Thatโ€™s because our brains normally link the small size of the font to the cost of the item.

So a smaller font is a good way to make the price seem less than it is.

๐Ÿฎ.ย  ๐—ฅ๐—ฒ๐—บ๐—ผ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐—–๐˜‚๐—ฟ๐—ฟ๐—ฒ๐—ป๐—ฐ๐˜† ๐—ฆ๐˜†๐—บ๐—ฏ๐—ผ๐—น ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—–๐—ผ๐—บ๐—บ๐—ฎ ๐—ง๐—ผ ๐— ๐—ฎ๐—ธ๐—ฒ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—ฟ๐—ถ๐—ฐ๐—ฒ ๐—”๐—ฝ๐—ฝ๐—ฒ๐—ฎ๐—ฟ ๐—ฆ๐—บ๐—ฎ๐—น๐—น๐—ฒ๐—ฟ

Effective Advertising PriceThis isnโ€™t surprising to meโ€ฆ

Maybe itโ€™s because weโ€™ve all had a negative experience with money at some point?

Whatever the reasonโ€ฆ

If you ๐—ฟ๐—ฒ๐—บ๐—ผ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฑ๐—ผ๐—น๐—น๐—ฎ๐—ฟ ๐˜€๐—ถ๐—ด๐—ป $[2] it may lessen some of the sales resistance youโ€™ve been getting to your price.

It can also make a difference to ๐—ฟ๐—ฒ๐—บ๐—ผ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐—บ๐—บ๐—ฎ[3], as well.

Probably because this also makes it appear smaller visually.

๐Ÿฏ. ๐—ฆ๐—ต๐—ผ๐˜„ ๐—Ÿ๐—ฎ๐—ฟ๐—ด๐—ฒ๐—ฟ ๐—ก๐˜‚๐—บ๐—ฏ๐—ฒ๐—ฟ๐˜€ โ€“ ๐—•๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐—ฌ๐—ผ๐˜‚ ๐—ฅ๐—ฒ๐˜ƒ๐—ฒ๐—ฎ๐—น ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—ฟ๐—ถ๐—ฐ๐—ฒ ๐˜๐—ผ ๐—ง๐—ต๐—ฒ๐—บ

Our amazing brains group and organize things โ€“Subliminal Marketing - Effective Ads

Studies show you can prepare your client for a higher price, just by mentioning a larger number โ€“ before they see your price.[4]

Hereโ€™s an example of how I did this for a recent client:

โ€œMy private one-on-one clients paid over $3,500 for thisโ€

And โ€“

ย โ€œGet complete access to the same method that has changed the lives of over 50,000 drinkersโ€ฆโ€

ย (Before I mention the price of 997).

Even when a number has nothing to do with the price, the brain still associates this number with your price.

So subliminally โ€œloweringโ€ your price can be as simple asโ€ฆ

โ€œInvoice # 8997โ€

And like magic, the price will seem lower because you just gave their brain another number to compare your price toโ€ฆ

Amazing, isnโ€™t it?

Hopefully โ€“ implementing these secrets will make you several thousand dollars more on your offer.

As marketing professionals, weโ€™ve discovered hundreds of business tips like this โ€“

And they all add up to make an enormous difference in getting your product seen, heard, and sold.

๐—œโ€™๐—ฑ ๐—น๐—ผ๐˜ƒ๐—ฒ ๐˜๐—ผ ๐—ต๐—ฒ๐—ฎ๐—ฟ ๐—ต๐—ผ๐˜„ ๐˜๐—ต๐—ถ๐˜€ ๐—ฎ๐—ฟ๐˜๐—ถ๐—ฐ๐—น๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐—ฝ๐—ฟ๐—ถ๐—ฐ๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—บ๐—ฎ๐—ฑ๐—ฒ ๐—ฎ ๐—ฑ๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚โ€ฆ


๐—ฃ.๐—ฆ. To get more of these money-making messaging strategies โ€“

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[1] Coulter, K. S., & Coulter, R. A. (2005). Size does matter: The effects of magnitude

representation congruency on price perceptions and purchase likelihood. Journal of

Consumer Psychology, 15(1), 64-76.

[2] Yang, S. S., Kimes, S. E., & Sessarego, M. M. (2009). Menu price presentation influences on

consumer purchase behavior in restaurants. International Journal of Hospitality Management,

28(1), 157-160.

[3] Coulter, K. S., Choi, P., & Monroe, K. B. (2012). Comma Nโ€™cents in pricing: The effects of

auditory representation encoding on price magnitude perceptions. Journal of Consumer

Psychology, 22(3), 395-407

[4] Adaval, R., & Monroe, K. B. (2002). Automatic construction and use of contextual

information for product and price evaluations. Journal of Consumer Research, 28(4), 572-