Powerful Sales Questions:  How I Got 100 Store Owners to Carry My Product

Powerful Sales Questions: How I Got 100 Store Owners to Carry My Product

My best friend, Art, is a Vegan Chef… One day, I went over to his house, and he had nuts and seeds in his bread mixer. So, I asked for a taste… It was so good, I asked him, “What’s in it?” We both worked at Good Earth Natural Foods, and Art would often go to the bulk...
Effective Advertising:  3 Ways to Increase Your Believability

Effective Advertising: 3 Ways to Increase Your Believability

Before You Even Have A Client… Dawn had an incredibly painful kidney stone, yet she found instant relief with pressurized oxygen and red-light therapy. After her surprising experience, she wanted to share her discovery with others… Where she opened up a new...
The Power of the Pause – In Your Sales Copy

The Power of the Pause – In Your Sales Copy

*Crickets* No one likes the sound of silence… They often say in sales – “He who speaks first loses…” That’s how powerful the pause is… Yet, FEAR is the real reason silence sounds so loud… It’s why the unskilled speaker quickly fills the moment with nonsense words...
3 MORE – Sneaky Subliminal Price Strategies for Your Marketing Campaign

3 MORE – Sneaky Subliminal Price Strategies for Your Marketing Campaign

In our last article, we shared 3 small changes – to subliminally strengthen your Sales Copy. Because we got such a great response… We thought we’d give you – 3 more proven price strategies to make your accountant smile. Yet, before I share these other sneaky...
𝟯 𝗦𝘂𝗯𝗹𝗶𝗺𝗶𝗻𝗮𝗹 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗣𝗿𝗶𝗰𝗲 𝗠𝗼𝗿𝗲 𝗔𝗽𝗽𝗲𝗮𝗹𝗶𝗻𝗴

𝟯 𝗦𝘂𝗯𝗹𝗶𝗺𝗶𝗻𝗮𝗹 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗣𝗿𝗶𝗰𝗲 𝗠𝗼𝗿𝗲 𝗔𝗽𝗽𝗲𝗮𝗹𝗶𝗻𝗴

Because sometimes it’s the small changes that matter the most to your bank account. While Perceived Value is all in your head… There are often good reasons we pay more for some things than we do for others. To answer the question: what’s more valuable, a diamond or a...