Most marketing & sales tactics are just persuasion tactics when used by honest people… Yet it’s not always apparent when someone’s being honest, or they are selling you a bag of poop. Because some people have a broken moral compass – they are willing to...
*Crickets* No one likes the sound of silence… They often say in sales – “He who speaks first loses…” That’s how powerful the pause is… Yet, FEAR is the real reason silence sounds so loud… It’s why the unskilled speaker quickly fills the moment with nonsense words...
Do Most Of Your Emails Go To Spam? When I played, MONOPOLY… Drawing the “Get Out of Jail FREE” card, always made me feel… Like I was winning the game… And nothing could stop me! Yet as a Business Owner today… Having your own email list just might save your business…...
In 1997, when renting videos was king, Blockbuster was worth nearly 10 billion dollars… Yet, one customer wasn’t satisfied with how they were doing things… Because he hated getting late fees! Yet Blockbuster was making a whopping 800 million on these late fees (16% of...
In our last article, we shared 3 small changes – to subliminally strengthen your Sales Copy. Because we got such a great response… We thought we’d give you – 3 more proven price strategies to make your accountant smile. Yet, before I share these other sneaky...
Recent Comments