Most marketing & sales tactics are just persuasion tactics when used by honest people… Yet it’s not always apparent when someone’s being honest, or they are selling you a bag of poop. Because some people have a broken moral compass – they are willing to...
My best friend, Art, is a Vegan Chef… One day, I went over to his house, and he had nuts and seeds in his bread mixer. So, I asked for a taste… It was so good, I asked him, “What’s in it?” We both worked at Good Earth Natural Foods, and Art would often go to the bulk...
Before You Even Have A Client… Dawn had an incredibly painful kidney stone, yet she found instant relief with pressurized oxygen and red-light therapy. After her surprising experience, she wanted to share her discovery with others… Where she opened up a new...
Whether it’s face-to-face, or online… You’ll get more clients by presenting what you do in a connecting way. While some people have the gift of gab and always seem to introduce themselves with polish and finesse… Most of us find it extra challenging to explain what we...
*Crickets* No one likes the sound of silence… They often say in sales – “He who speaks first loses…” That’s how powerful the pause is… Yet, FEAR is the real reason silence sounds so loud… It’s why the unskilled speaker quickly fills the moment with nonsense words...
In 1997, when renting videos was king, Blockbuster was worth nearly 10 billion dollars… Yet, one customer wasn’t satisfied with how they were doing things… Because he hated getting late fees! Yet Blockbuster was making a whopping 800 million on these late fees (16% of...
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