As a business owner, you are often a Jack of all Trades…
Then as your business grows, you became the expert at your business.
Yet, unfortunately becoming an expert at your business, does not make you a messaging and marketing expert, or even a top presenter.
We often work with small businesses of about 30 employees, who make 7 figures.
They are already successful and talented – yet even with their own in-house marketing teams, they hire us for our high-level skills with NLP*; for content that sells; and they love the great results we give to them.
Our most recent client (Aug 2021) wanted to create an online funnel where he would offer his leads a FREE eBook to collect their emails.
(You can read the full-sized images below!)
When I saw his work, I knew I could be helpful to him.
Jim is an excellent accountant.
Yet he was struggling with how to speak to doctors and at the same time simplify his message.
To be more connecting with his target audience.
He hired us because he liked our simple, direct style of writing…
Because Simple sells!
As a well-educated, financial planner, CPA, Jim’s expertise requires a deep knowledge of our complicated tax laws. His expertise is anything but “simple.”
To attract more of his readers, we came up with a fun, yet accurate way to present his message.
When Jim Hired Us – We Helped Him Avoid These 3 Rookie Mistakes
If you want to become wildly successful at Sales and Marketing, you’ll be needing a deep understanding of human psychology…
Yet, when you first get started in business, you won’t know a lot of the common mistakes.
Let’s explore this together.
Mistake #1: Too Much Focus On A Pain Point
Move Away from the Pain Point – And Focus on the Results Your Clients Get When They Hire You!
A lot of marketing Gurus say to “focus on the pain point…”
Because there are studies that say, “You are 2x more likely to react to pain than to pleasure.” Yet, for happy and healthy long-term relationships, it’s much more important to understand what your clients really want and care about.
The pain point is just one part of how your product or service helps people… It’s way more important to highlight the things that matter to your client.
Remember people aren’t motivated by the absence of pain, alone…
They act when they can picture their life-improving – from what you offer.
This is the reason MOST Effective Advertising isn’t “negative” marketing.
We’ve been able to get our best results ever – by presenting our client’s message in the most powerful, positive, present, and personal way possible.
Because your future customer will connect with you a lot more – when you present what you do in a way that builds trust.
We’d like your client to imagine the better life you will give them!
As Jim was trying to find the right title to grab attention, he wanted to frame his message around the “Pain Point” of his ideal customer –
“How Doctors Inadvertently Lose $1.5 M…”
This made me smile.
I’ve watched people gamble in Las Vegas…
And I bet most would agree – it’s way easier to lose money than to make money!
If I were to write “A Gambler’s Guide To Losing Money” – would anyone even read it?
Do you see the similarity now?
Also, I haven’t heard anyone say, “inadvertently” in a while… not since reading legal documents and working with the legislature.
I love big words, yet big words don’t sell.
Most people don’t make these mistakes on purpose.
They do it because they don’t understand the real cost of their word choices.
So, we replaced his “Inadvertently” with something better.
Always simplify for the win…
“Five Costly Mistakes Doctors Make That Can Cost Up To $1.5 M…”
This option is better –
Yet, we wanted to get to the heart of what Doctors get when they hire Jim.
More Investment Options
A Better Plan for their Future