How do you give your business an edge in this seemingly unpredictable market โ€“ as a CEO and business owner?

Weโ€™ve seen firsthand how shutdowns broke the supply chain, caused more inflation and political instability as several hundred thousand businesses were forced to close down forever.

Perhaps, now more than ever โ€“ you are looking for ways to bring extra revenue into your business.

๐—œ๐—ณ ๐˜€๐—ผ ๐—ธ๐—ฒ๐—ฒ๐—ฝ ๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐—ถ๐—ป๐—ด โ€“ ๐—ฏ๐—ฒ๐—ฐ๐—ฎ๐˜‚๐˜€๐—ฒ ๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜ ๐— ๐—ฎ๐—ถ๐—น ๐—บ๐—ถ๐—ด๐—ต๐˜ ๐—ฏ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฎ๐—ป๐˜€๐˜„๐—ฒ๐—ฟ ๐˜†๐—ผ๐˜‚โ€™๐˜ƒ๐—ฒ ๐—ฏ๐—ฒ๐—ฒ๐—ป ๐—น๐—ผ๐—ผ๐—ธ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ.

Before we get to that, Iโ€™d like to share how I got started in advertising.

I was enrolled in lots of classes to learn advertising and digital marketing in the 1990s and all the students I knew seemed excited ย โ€“ about the marketing potential of the Internetโ€ฆ

Me and two of the instructors at the school decided we should team up to build websites with an interactive video for our clientsโ€ฆ

Because it looked like a great way to promote products online.

Yet, some were skepticalโ€ฆ

When my team and I pitched a major car dealership about building them a website where potential clients could test drive his cars with an interactive video, the owner said โ€“

โ€œThe Internetโ€™s just a fad.โ€

Weโ€™ve come a long way since then, and now most agree that โ€“

The Internet is here to stay!

I remember when big companies (like Agora Financial) made boatloads of money by sending emails โ€“

Because they got in when email marketing was the new trend.

And when it was the new thing โ€“ getting an email from a friend and family member in your inbox was novel and exciting.

Well, times are changing.

Your audience is overwhelmed with adsโ€ฆ

And online advertising isnโ€™t as cheap as it used to beโ€ฆ

๐–๐ก๐ข๐ฅ๐ž ๐ž๐ฆ๐š๐ข๐ฅ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ข๐ฌ ๐ญ๐ก๐ž ๐ฅ๐ž๐š๐ฌ๐ญ ๐ž๐ฑ๐ฉ๐ž๐ง๐ฌ๐ข๐ฏ๐ž ๐ฐ๐š๐ฒ ๐ญ๐จ ๐ ๐ž๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐ฌ๐ž๐ž๐ง (๐›๐ž๐œ๐š๐ฎ๐ฌ๐ž ๐ข๐ญ ๐œ๐š๐ง ๐ ๐ข๐ฏ๐ž ๐ฒ๐จ๐ฎ ๐š ๐Ÿ๐Ÿ—๐— ๐ซ๐ž๐ญ๐ฎ๐ซ๐ง ๐Ÿ๐จ๐ซ ๐ž๐ฏ๐ž๐ซ๐ฒ ๐๐จ๐ฅ๐ฅ๐š๐ซ ๐ฒ๐จ๐ฎ ๐ฌ๐ฉ๐ž๐ง๐ ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐š๐๐ฌ.)

Depending On Your Product, Service and Promotion โ€“

๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜ ๐— ๐—ฎ๐—ถ๐—น ๐—ฐ๐—ฎ๐—ป ๐˜€๐˜๐—ถ๐—น๐—น ๐—ด๐—ถ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฒ๐˜€๐˜ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—บ๐—ผ๐—ป๐—ฒ๐˜†.

๐ˆโ€™๐ฅ๐ฅ ๐ ๐ข๐ฏ๐ž ๐ฒ๐จ๐ฎ ๐Ÿ‘ ๐ซ๐ž๐š๐ฌ๐จ๐ง๐ฌ ๐ฐ๐ก๐ฒ:

  1. Direct Mail Gets More Responses (than other marketing strategies)
  2. Direct Mail Is Easier to Track Than Ever Before
  3. Sending A Printed Letter Can Strengthen the Results of Your Digital Ad Campaigns

๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜ ๐— ๐—ฎ๐—ถ๐—น ๐—š๐—ฒ๐˜๐˜€ ๐˜๐—ต๐—ฒ ๐— ๐—ผ๐˜€๐˜ ๐—ฅ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ฒ๐˜€Direct Mail Wakes Up the Zombies

Direct Mail Gets MORE Attention than any other kind of direct response marketing campaign.

Your audience is overwhelmed with ads โ€“

They have what I call ADHD:ย  Ad Desensitization & Hyperactivity Disorder.

Like zombies, with glazed-over eyes, they scroll past 99% of what shows up on their screenโ€ฆ

Because they are used to seeing 5,000 ads every dayโ€ฆ

(And then skimming hundreds of emails in their inbox)

Research says your audience will only spend about a second reviewing each ad onlineโ€ฆ

Yet, theyโ€™ll spend about 40 seconds reading an unaddressed letter.

One reason for this is โ€“ there arenโ€™t any other ads competing with yoursโ€ฆ

When they hold your letter in their hands.

๐—ง๐—ต๐—ถ๐˜€ ๐—˜๐˜…๐˜๐—ฟ๐—ฎ ๐—ง๐—ถ๐—บ๐—ฒ ๐˜„๐—ถ๐˜๐—ต ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐— ๐—ฎ๐—ถ๐—น๐—ฒ๐—ฟ ๐— ๐—ฒ๐—ฎ๐—ป๐˜€ ๐— ๐—ผ๐—ฟ๐—ฒ ๐—•๐˜‚๐˜†๐˜€ โ€“

๐—”๐—ป๐—ฑ ๐—œ๐˜โ€™๐˜€ ๐—›๐—ผ๐˜„ ๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜ ๐— ๐—ฎ๐—ถ๐—น ๐—š๐—ฒ๐˜๐˜€ ๐Ÿฏ๐Ÿฌ๐—ซ ๐˜๐—ต๐—ฒ ๐—ฅ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ฒ ๐—ฅ๐—ฎ๐˜๐—ฒ ๐—ผ๐—ณ ๐—˜๐—บ๐—ฎ๐—ถ๐—น๐˜€.

As an extra bonus –

A physical sales letter can also increase your credibility.

Because the more senses you stimulate with your message, (eyes, ears, nose, taste, handsโ€ฆ) the more likely your audience is going to connect with your messageโ€ฆ

And the more they connect with your message, the more likely they are to buy what you offer themโ€ฆ

Direct Mail reaches one sense, no other marketing method can โ€“

The sense of touch.

Giving you what Steve Forbes has called โ€“

โ€œTactile credibility.โ€

Itโ€™s credibility only a physical connection with your message can give you.

This is why itโ€™s important to print thick and hefty business cards.

Because it shows you are solid and not flimsy.

So, if youโ€™ve been wondering how to wake up your zombie audience and get them excited about your ads โ€“

Consider sending a new sales letter to them in the mail.

๐—š๐˜‚๐—ฒ๐˜€๐˜€ ๐—ช๐—ต๐—ผ ๐—Ÿ๐—ผ๐˜ƒ๐—ฒ๐˜€ ๐—š๐—ฒ๐˜๐˜๐—ถ๐—ป๐—ด ๐— ๐—ฎ๐—ถ๐—น?Millennials love getting direct mail

Millennials โ€“

Have you wondered how to market to the next generation?

Because marketing to Millennials will be very different than how youโ€™ve been marketing to Boomersโ€ฆ

And as Boomers get older, they wonโ€™t be the main shoppers anymoreโ€ฆ

(Sorry, Gen-X, weโ€™re just going to skip over you, since everyone else does, too)

Yet, Millennials are the first generation to grow up in the Tech Eraโ€ฆ

The first to grow up with social media, technology, and ads, right at their fingertipsโ€ฆ

And Guess what?

Millennials LOVE to get mail!

They love getting couponsโ€ฆ

90% say theyโ€™d rather get a postcard in the mail than an email in their inbox.

Yup!ย  Just like 90s fashion is back in vogue โ€“

Getting mail is the new email.

So if you want to get the attention of a Millennial, it may be a good idea to reach them with a Direct Mail Campaign.

๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜ ๐— ๐—ฎ๐—ถ๐—น ๐—œ๐˜€ ๐—˜๐—ฎ๐˜€๐—ถ๐—ฒ๐—ฟ ๐˜๐—ผ ๐—ง๐—ฟ๐—ฎ๐—ฐ๐—ธ ๐—ง๐—ต๐—ฎ๐—ป ๐—˜๐˜ƒ๐—ฒ๐—ฟ ๐—•๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ

Even the US Postal Service will track your delivery.Doggie Delivers Direct Mail

And thereโ€™s new technology to improve your open rates, tooโ€ฆ

There are robots to write on your envelope, so your sales letter looks like a handwritten letter from a friend โ€“

Not surprisingly, this approach can give you a 99.1% open rate!ย 

With technology, you can also follow your audience as they:

  • Visit your website
  • Call a custom number
  • Or enter coupon codes

Making it easier to see and measure your campaign results.

And in case youโ€™re wondering โ€“

๐—ช๐—ต๐—ฎ๐˜ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€๐—ฒ๐˜€ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐˜€๐˜ ๐—บ๐—ผ๐—ป๐—ฒ๐˜† ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐—ฑ๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜ ๐—บ๐—ฎ๐—ถ๐—น ๐—ฐ๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป?

ย As a General Guidelineโ€ฆ

๐—ง๐—ต๐—ฒ๐˜€๐—ฒ ๐Ÿญ๐Ÿฌ ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐—ถ๐—ฒ๐˜€ ๐—š๐—ฒ๐˜ ๐—˜๐˜…๐—ฐ๐—ฒ๐—น๐—น๐—ฒ๐—ป๐˜ ๐—ฅ๐—ฒ๐˜๐˜‚๐—ฟ๐—ป๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—™๐—น๐˜†๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐— ๐—ฎ๐—ถ๐—น๐—ฒ๐—ฟ๐˜€:

  1. Real Estate Brokers & Agents
  2. Car Dealerships & Mechanics
  3. Marketing & Advertising Agencies
  4. Universities, Colleges & Schools
  5. Non-Profits, Charities and Political Campaigns
  6. Medical Offices, Dental, Chiropractor, Massage
  7. Installation Companies, Solar, Windows, Roofing
  8. Home Services, Handyman, Repair, Cleaning, Lawncare, Pools & Spas
  9. Education and Events, Gymnastics, Ballet Schools, Martial Arts
  10. Any Retail Business with Coupons!

๐—™๐—ผ๐—ฟ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ๐˜€, ๐—ฎ ๐—ฑ๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜ ๐—บ๐—ฎ๐—ถ๐—น ๐—ฐ๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป ๐—บ๐—ฎ๐˜† ๐—ฏ๐—ฒ ๐—ด๐—ฟ๐—ฒ๐—ฎ๐˜ ๐—ณ๐—ผ๐—ฟ ๐˜€๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ณ๐—ถ๐—ฐ ๐—ฝ๐—ฟ๐—ผ๐—บ๐—ผ๐˜๐—ถ๐—ผ๐—ป๐˜€:

  • A Grand Opening or Special Event
  • Introducing a New Product Line
  • Giving a Coupon to Reward Loyal Customers
  • Inviting Loyal Customers to Invite Their Friends
  • Special Occasions: (like holiday coupons, or right before tax time โ€“ if youโ€™re an accountant)

So, adding Direct Mail is a great way to optimize your marketing strategy and really grow your business.

๐—ฆ๐—ฒ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—” ๐—Ÿ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐—–๐—ฎ๐—ป ๐—ฅ๐—ฒ๐—ฎ๐—น๐—น๐˜† ๐—ฆ๐˜๐—ฟ๐—ฒ๐—ป๐—ด๐˜๐—ต๐—ฒ๐—ป ๐˜๐—ต๐—ฒ ๐—ฅ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€ ๐—ผ๐—ณ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—”๐—ฑ ๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป

Want to get even more mileage out of your ad campaigns?ย  Here are 3 ways to combine direct mail with digital marketing:

#1 โ€“ Run a Display Ad To Retarget the Same AudienceYour Direct Mail is Loading

#2 โ€“ Run Facebook Ads To Retarget Your Same Audience

#3 โ€“ Follow Up With an Email, So Your Brand Comes First to Mind

With the same targeting information you have for your direct mail campaign, you can match your campaign and run ads simultaneously, or follow up with them with email or social media, or use a direct mail piece to increase the results of your ad campaignโ€ฆ

This is a great way to stay at the forefront of your audienceโ€™s mindโ€ฆ

And give them even more time to choose your offer.

๐—œ๐˜€ ๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜ ๐— ๐—ฎ๐—ถ๐—น ๐— ๐—ข๐—ฅ๐—˜ ๐—”๐—ณ๐—ณ๐—ผ๐—ฟ๐—ฑ๐—ฎ๐—ฏ๐—น๐—ฒ ๐˜๐—ต๐—ฎ๐—ป ๐—ข๐—ป๐—น๐—ถ๐—ป๐—ฒ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด?

When shopping for pricing, keep in mind each mailer is made up of 4 things:

  1. Copy
  2. Design
  3. Print
  4. Delivery

And sometimes you donโ€™t even need the designโ€ฆ

(๐—ž๐—ฒ๐—ฒ๐—ฝ ๐—ถ๐—ป ๐—บ๐—ถ๐—ป๐—ฑ – ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฒ๐˜€๐˜ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€ ๐—œโ€™๐˜ƒ๐—ฒ ๐—ฏ๐—ฒ๐—ฒ๐—ป ๐—ฎ๐—ฏ๐—น๐—ฒ ๐˜๐—ผ ๐—ด๐—ฒ๐˜ ๐˜„๐—ฒ๐—ฟ๐—ฒ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—ฎ ๐˜๐˜†๐—ฝ๐—ฒ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ถ๐—ด๐—ป๐—ฒ๐—ฑ ๐—น๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐˜„๐—ฒ ๐—ฝ๐˜‚๐˜ ๐—ถ๐—ป ๐—ฎ ๐—ต๐—ฎ๐—ป๐—ฑ๐˜„๐—ฟ๐—ถ๐˜๐˜๐—ฒ๐—ป ๐—ฒ๐—ป๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—ฒ)

So with these 4 variables, you can spend anywhere from 32 cents to 10 dollars on every letter you send, thatโ€™s up to youโ€ฆ

Now, some might think 10 dollars is a lot for a lead, yet many industries are charging ten to three hundred dollars per lead online.

Yet because print typically gets a much higher response rate, your return may be worth every penny.

If your next Direct Mailer doubles the number of your clients in 30 days, would it be worth spending 10 dollars or even 300 dollars per letter?

๐—•๐—ฒ๐—ฐ๐—ฎ๐˜‚๐˜€๐—ฒ ๐—œ ๐—ก๐—ฒ๐—ฎ๐—ฟ๐—น๐˜† ๐——๐—ผ๐˜‚๐—ฏ๐—น๐—ฒ๐—ฑ ๐—” ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ โ€“ ๐—ช๐—ถ๐˜๐—ต ๐—” ๐—ฆ๐—ถ๐—ป๐—ด๐—น๐—ฒ ๐—Ÿ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ!We doubled his response with a direct mail piece

You could see the fear on his face when he said, โ€œSomeone broke into my car and stole my laptop. I think Iโ€™m going out of business. I donโ€™t know what to do?โ€

He was a corporate tax accountant, and I overheard the conversation.

As an advertising professional, I knew just what to doโ€ฆ

I said I could help and asked him to go to his office and gather up every address of every client he could findโ€ฆ

He came up with 200 addresses, and what happened next was amazing!

I helped him craft his story with an irresistible offer โ€“

For every 100 letters we mailed โ€“

He got 86 NEW clients!

What did I say in his letter?

๐—œ ๐˜€๐—ฒ๐—ป๐˜ ๐—ฎ ๐—ฟ๐—ฒ๐—บ๐—ถ๐—ป๐—ฑ๐—ฒ๐—ฟ:

1) tax season is coming

2) how well have I taken care of you

3) offered a special gift for any referrals

Getting NEW clients for him was easy as 1-2-3.

๐—ฃ.๐—ฆ. If you found this article helpful โ€“

Letโ€™s chat about what I might be able to do for you.

Because I think it would be a fun challenge to double your business with a letter.

If you are open to the idea and you want to give it a shot.

Send me a noteโ€ฆ

Iโ€™ll make it a special priority.

๐—ฃ.๐—ฆ.๐—ฆ. If youโ€™d like to learn more about this (so you can write this up yourself or you are thinking about hiring me to do it for you).

๐—œ ๐—ฐ๐—ฎ๐—ป ๐˜€๐—ฒ๐—ป๐—ฑ ๐˜†๐—ผ๐˜‚ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐˜๐—ต๐—ฒ ๐—™๐—ฅ๐—˜๐—˜ ๐—ฃ๐——๐—™ ๐—œ ๐—ฎ๐—บ ๐˜„๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด ๐—ผ๐—ป.