You can hire one creative company to develop the content for your campaign, one for website programming or video production, and another for purchasing your ads.
Here’s the basic structure of a full-service ad agency in 2021:
There’s an account/project manager, creative director, copywriter, graphic designer, illustrator, video producer, website programmer, SEO specialist, and social media manager.
These creative teams are the most powerful group in the business world when it comes to making a business successful or not.
One or two exceptional creatives with experience can be worth 20.
And the market agrees. Business owners always vote with their dollars and some professionals are paid extraordinary prices for their talent and market insight.
- Copywriter – Dan Kennedy charges $50,000 for a one-page sales letter.
- Graphic Designer – Paul Rand charges $100,000 for the design a new logo.
- Website Developer – Collin Mattingly charges $250,000 for a website.