Most marketing & sales tactics are just persuasion tactics when used by honest people…
Yet it’s not always apparent when someone’s being honest, or they are selling you a bag of poop.
Because some people have a broken moral compass – they are willing to deceive you with their manipulative tricks.
Clickbait is a good example…
While we all enjoy a little intrigue, suspense, and surprise…
A clickbait title is one that intentionally misleads us to click and read until we discover it’s not what we thought.
This destroys trust.
Another one, (more commonly associated with PR-style marketing) is spin.
Spin is a manipulative tactic…
That’s often used in journalism, too.
Here’s how it works –
In the Good Book, it says in the last days some will call evil good, and good evil.
This warning is talking about spin. Where words are carefully used to portray something bad as good, or vice versa.
You’ll see this in news articles that have a strong bias that overlooks the facts.
Some justify their candidate’s claims and actions by using special language tactics to soften the wrongdoing of their party – while they use extra harsh and sharp language when talking about their opponent’s party.
Here’s a Great Example of Spin
During the last Presidential Election, Mary Smith was researching her Family Tree when she learned that her great-great uncle George Biden was a man of questionable character who was hanged for horse stealing and train robbery in Montana in 1889.
The only known photograph of George shows him standing on the gallows.
On the back of the picture – Mary found the inscription: “George Biden, horse thief, sent to the Montana Territorial Prison in 1885, escaped in 1887 and robbed the Montana Flyer six times. Caught by Pinkerton detectives, convicted and hanged in 1889.”
Thinking she must be related to the President; she wrote to Joe Biden for more information about their great-great uncle. His staff responded with this biographical sketch:
“George Biden was a famous cowboy in the Montana Territory. His business empire grew to include the acquisition of valuable equestrian assets and intimate dealings with the Montana railroad. Beginning in 1883, he devoted several years of his life to government service. Finally, he took leave to resume his dealings with the railroad. In 1887 he was a key player in a vital investigation run by the renowned Pinkerton Detective Agency. In 1889 George passed away during an important civic function held in his honor when the platform upon which he was standing collapsed.”
(Historical Information Adapted from Several Internet Sources for Your Entertainment)
When I first shared this article, it was about Trump. This time it’s about Biden.
If you think your candidate is above using spin to get your vote, I’ve got news for you!
ALL politicians are masters of spin.
So, it’s a good idea to look at them all with a skeptical eye…
Perhaps, this is why Mark Twain said:
“Politicians are like diapers; both need to be changed often.”
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